As one of the world's leading convenience store brands, 7-Eleven entered the Vietnamese market in 2017. After nine years of growth, the brand has expanded to more than 150 physical stores and nearly 1,500 online sales channels, serving millions of customers every month.

Challenges

  • Ensuring infrastructure keeps pace with chain expansion while maintaining stable 24/7 operations.
  • Scaling the system flexibly, while keeping it easy to manage and integrate as the number of stores grows rapidly.
  • Synchronizing data in real time across stores, warehouses, headquarters, and e-commerce channels.
  • Ensuring data accuracy, security, and consistency to minimize risks that could affect the customer experience.
  • Optimizing infrastructure costs (ROI) while sustaining long-term performance and scalability.

Solution

To support its long-term growth strategy, 7-Eleven Vietnam adopted GreenNode's core Cloud solutions, deploying a comprehensive cloud services ecosystem that includes:

  • vServer: Ensures mission-critical systems such as POS, order management, and customer service run stably and with high performance, ready to scale as 7-Eleven grows.
  • vStorage: Builds a centralized storage platform for CRM and loyalty program data, with near real-time synchronization across stores, warehouses, and sales channels.
  • Private Cloud (Hybrid): Combines on-premises and cloud infrastructure, separating application, data, and web layers to optimize performance, strengthen security, and prepare for future expansion.
  • Backup & Disaster Recovery: Ensures business continuity through scheduled backups and rapid system recovery in the event of an incident.
Luong Tat Trung, Chief Technology Officer, 7-Eleven Vietnam
Luong Tat Trung, Chief Technology Officer, 7-Eleven Vietnam

There are two key reasons why we continue to trust GreenNode. First is their commitment to continuously improving their products to solve real operational challenges. Second is their willingness to grow with us as a long-term strategic partner. GreenNode has consistently demonstrated both over the past six years, which is why we continue to expand our collaboration

Result

With a stable, scalable infrastructure in place, 7-Eleven Vietnam has strengthened its retail and e-commerce operations while keeping operating costs lean:

  • 30% higher average basket value than competitors.
  • 4.33% order cancellation rate, 1.6× lower than competitors.
  • Online store IT infrastructure costs of only VND 550,000/month.
  • E-commerce operations managed by just two personnel.
  • 62.32% checkout-to-order conversion rate.

Future plans

  • Continuing to research and build an AI roadmap tailored to real operational needs, from supply chain optimization to omnichannel data synchronization.
  • Personalizing the customer experience on top of the current stable infrastructure, laying the foundation for the next stage of growth in the intelligent retail model.