MSB partnered with GreenNode AI Cloud to move from digital banking to AI banking: deploying AI Agent Gamma, a GenAI HR Chatbot for 8,000 employees, and an intelligent document processing system handling 300,000+ document sets — saving over 2,000 workdays a year across the organization.
Challenge
As MSB accelerated its AI transformation journey, several key challenges emerged:
- AI deployment and scalability were constrained by the lack of infrastructure capable of supporting large-scale experimentation and production workloads.
- The business value and return on investment (ROI) of AI initiatives were not always clearly measurable, making organization-wide adoption more challenging.
- Specialized expertise in AI governance, model optimization, and long-term AI strategy remained limited.
- Data was distributed across multiple systems, making it difficult to fully unlock the value generated through digital transformation efforts.
- Increasing regulatory requirements called for stronger data governance, security, and compliance capabilities.
Solution
As one of Vietnam’s leading digital-first banks, MSB selected GreenNode as its Cloud and AI infrastructure partner, leveraging GreenNode’s technical expertise, experienced engineering team, high-availability architecture, and enterprise-grade security capabilities.
Together, the two organizations established a foundation for scalable AI innovation through:
- An open cloud architecture that integrates seamlessly with existing enterprise systems, combined with dedicated AI Cloud infrastructure and diverse GPU resources for large-scale AI experimentation and deployment.
- A team of experienced engineers working alongside MSB to develop, test, and optimize AI models in sandbox environments across multiple infrastructure configurations.
- High-performance, secure platforms for data extraction, digitization, and processing, creating clean and AI-ready data assets.
- Infrastructure designed to meet international security and operational standards while complying with Vietnam's regulatory requirements.
For MSB, AI is not simply a tool for operational efficiency—it is a foundation for redefining a customer-centric banking model. In the banking industry, AI only delivers meaningful value when it is built on a foundation of compliance, security, and data sovereignty. Our partnership with GreenNode enables us to deploy AI quickly, securely, and at a scale that creates sustainable value across the entire organization.
Result
MSB has gradually established its Enterprise AI Platform, creating a foundation to deliver seamless experiences for more than 8 million retail customers and over 100,000 business customers.
Early outcomes from the AI infrastructure initiative include:
- AI Agent Gamma now handles approximately 20,000 inquiries each month.
- A GenAI-powered HR Chatbot supports more than 8,000 employees across the organization.
- The Intelligent Document Processing platform has digitized and classified more than 300,000 document sets at processing speeds ranging from 600 to 1,800 images per second, saving over 2,000 workdays annually.
Watch the full story here to see how MSB is redefining banking with AI at scale.
Future plans
Beyond infrastructure, GreenNode and MSB are collaborating to explore and develop a Multimodel AI ecosystem built on Sovereign AI Cloud infrastructure. This approach enables the bank to flexibly select and orchestrate the most suitable AI models for different business scenarios within a unified platform.
GreenNode will also support technology transfer and internal AI capability development for MSB’s engineering teams, helping the bank build long-term AI expertise and drive sustainable AI innovation from within the organization.
